How to Collect Reviews Using an NFC Card?

Reviews & Review Collection

An NFC card gives customers a tap-to-review option at your physical business location. A compatible phone reads the location’s UpBlick Public Review URL from the card and opens the configured review journey in a web browser.

An NFC card supplied already configured for your UpBlick location does not need to be programmed again. Test it before attempting to rewrite it.

What you need

• An NFC card or tag that can store a web address.
• The Public Review URL for the correct UpBlick location.
• A compatible phone or NFC-writing device if the card is not already configured.
• An NFC-writing app that supports URL or URI records.
• A second NFC-compatible phone for testing when possible.
• An UpBlick QR code nearby as a fallback for customers who cannot use NFC.

Before you start

Make sure that:

• The correct business location is added to UpBlick.
• The location name, address, and Google Review Link are accurate.
• The location’s Review Settings match the customer journey you want to use.
• The NFC card is writable and has enough capacity for the complete URL.

Set up the NFC card

Step 1: Select the correct location

Sign in to UpBlick and use the location selector to choose the branch where the NFC card will be displayed. Every branch has its own Public Review URL.

Step 2: Copy the Public Review URL

1. Open Review Tools.
2. Select QR Code.
3. Find the Public Review URL beside the QR standee preview.
4. Open the URL in a browser.
5. Confirm that the correct business and location appear.
6. Copy the complete URL, including https://.

The QR code and NFC card can use the same Public Review URL. Scanning the QR code and tapping the NFC card are simply two ways to open the same location-specific destination.

Step 3: Write the URL to the card

Skip this step if your UpBlick NFC card is already configured.

1. Open a compatible NFC-writing app.
2. Create a new URL or URI record.
3. Paste the complete Public Review URL.
4. Select the app’s write option.
5. Hold the card against the device’s NFC writing area.
6. Keep the card still until the app confirms that writing is complete.

The exact controls and NFC antenna position depend on the phone, writing device, and app. UpBlick provides the review destination; the NFC-writing tool stores that destination on the physical card.

Step 4: Test the card

1. Close the NFC-writing app.
2. Unlock an NFC-compatible phone.
3. Enable NFC if the phone requires it.
4. Hold the phone near the card’s marked tap area.
5. Open the detected notification or link.
6. Confirm that the correct business, location, and review journey appear.
7. Repeat the test with another compatible phone when possible.

Close the review journey without submitting a test review.

Step 5: Label the tap area

Add a short instruction such as Tap to share your experience. Clearly marking the NFC area helps customers know where to position their phone.

How customers leave a review using NFC

1. The customer unlocks an NFC-compatible phone.
2. They hold the phone near the card’s tap area.
3. The phone displays a notification or web link.
4. The customer opens the location’s UpBlick review journey.
5. Depending on your Review Settings, they may rate the experience, choose a service, select highlights, identify a staff member, or write feedback.
6. When prompted, a guest may enter their name and contact details.
7. The customer completes the available submission or sharing option.

The customer does not need an UpBlick business account, the UpBlick app, or a separate NFC app. Some phones require NFC to be enabled in device settings.

In a direct-Google configuration, the stored Public Review URL can redirect the customer to the Google review destination saved for the location.

Where to place the NFC card

Place the card where the customer has finished their interaction and can tap without feeling rushed:

• Reception or checkout counters.
• Restaurant tables or payment stations.
• Clinic, salon, or service-completion areas.
• Hotel front desks.
• Pickup and collection counters.
• Event exits or feedback stations.

Avoid placing a standard NFC card directly on metal. Metal can interfere with the signal unless the card or tag is specifically designed for on-metal use.

How to ask customers to tap

Ask after the visit, purchase, appointment, or service is complete. Keep the request neutral and optional.

For example:

“Thank you for visiting us. If you have a moment, please tap this card and share your honest experience.”

Ask eligible customers consistently. Do not request a particular star rating, offer an incentive, or invite only customers who appear satisfied.

Tips for reliable NFC collection

• Use a separate location-specific card for each branch.
• Keep the card fixed, visible, and easy to reach.
• Show customers the approximate tap area on their phone if needed.
• Remove the card from metal surfaces or use an on-metal NFC product.
• Test the card regularly and after changing location or review settings.
• Keep a QR code next to the NFC card as a fallback.
• Do not store an UpBlick username, password, or private account link on the card.
• Check the stored destination periodically in case a writable card is altered.

Review the collected feedback

Open Reviews > All Reviews to review synced UpBlick and public review activity for the selected location. Use the Dashboard to monitor ratings, review totals, recent reviews, and available feedback insights.

Google controls whether and when a Google review is published. UpBlick cannot guarantee that it will appear immediately after the customer submits it.

Troubleshooting

Frequently asked questions

Does every phone support NFC?

No. NFC availability and scanning behavior vary by device. Keep a QR code available as an alternative.

Does the customer need an NFC app?

Usually not. A compatible phone can normally open the stored web link using built-in NFC support. Some devices require NFC to be enabled.

Can I use one NFC card at multiple locations?

A card opens one stored destination. Use a separate card containing the correct Public Review URL for each location.

Can I change the card’s link later?

Yes, if the card remains writable. A permanently locked card cannot normally be changed.

Is NFC better than a QR code?

They are complementary. NFC provides a quick tap experience for compatible phones, while a QR code is a visible fallback that works across more devices.

Does tapping the card always open Google directly?

No. The result depends on the location’s Review Settings. The Public Review URL can open an UpBlick review journey or redirect to the saved Google destination when direct-Google collection is configured.