Terms of Service

Last Updated : 03 June 2026

These Terms of Service (“Terms”) govern access to and use of the UpBlick website, software, dashboards, integrations, content, and related services (collectively, the “Services”). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, do not use the Services.

1. Parties and Definitions

“UpBlick,” “we,” “our,” and “us” refer to the operator of the Services. “You” and “Customer” refer to the individual or legal entity using the Services. If you use the Services on behalf of a company, agency, or other organization, you represent that you are authorized to bind that organization to these Terms.

2. Scope of the Services

UpBlick provides software intended to help businesses and authorized representatives manage customer feedback, review generation workflows, review monitoring, reputation reporting, location insights, and related integrations, including Google Business Profile functionality where available and authorized.

We may modify, enhance, suspend, or discontinue any portion of the Services at any time, subject to applicable law and any separate written agreement between the parties.

3. Eligibility and Authority

You must be at least 18 years old and legally capable of entering into a binding agreement.
You may use the Services only for businesses, locations, or client accounts that you own or are expressly authorized to manage.
If you are an agency or service provider, you remain responsible for ensuring that you have proper authority from each end client whose data or account you connect to the Services.

4. Account Registration and Security

You must provide accurate, complete, and current account information.
You are responsible for maintaining the confidentiality of your credentials, tokens, and connected third-party accounts.
You are responsible for all activities that occur under your account, including activities by your employees, contractors, and invited users.
You must notify us promptly at support@upblick.com if you suspect unauthorized access, misuse, or a security incident affecting your account.

5. Google Business Profile and Third-Party Integrations

The Services may permit you to connect Google Business Profile and other third-party services. Such integrations are optional and are enabled only after you provide authorization through the applicable third-party authentication flow.

You may connect only those third-party accounts and business listings that you own or are authorized to manage.
Your use of connected third-party services remains subject to the terms, policies, and technical limitations of those third parties.
Where Google Business Profile features are used, you must ensure that any review responses, listing changes, or related actions taken through the Services are specifically authorized and compliant with Google’s applicable policies.
UpBlick does not represent that any integration will remain continuously available, approved, or unchanged.

6. Customer Data and Instructions

As between the parties, you retain responsibility for the lawfulness, accuracy, quality, and rights associated with the data, contact lists, review requests, responses, images, content, and other materials you submit to or connect with the Services (“Customer Data”).

You instruct UpBlick to process Customer Data as necessary to provide, secure, support, and improve the Services in accordance with these Terms, our Privacy Policy, and your documented in-product settings and actions.

7. Acceptable Use

You shall not, and shall not permit any user or third party to:

Use the Services for any unlawful, deceptive, abusive, or fraudulent purpose.
Submit false or misleading business information, impersonate another person or entity, or misrepresent authority over a business listing.
Use the Services to generate, solicit, suppress, gate, manipulate, or post reviews in violation of applicable law or platform policies.
Upload malware, interfere with system integrity, probe vulnerabilities, reverse engineer the Services except where such restriction is prohibited by law, or access data that you are not authorized to access.
Use automated methods to take actions against third-party platforms beyond the scope permitted by those platforms and your documented authorization.

8. Fees, Billing, and Taxes

Paid features, subscriptions, professional services, and related charges will be billed in accordance with the applicable pricing page, order form, proposal, or invoice. Unless otherwise stated in writing:

Fees are due in advance or on the billing schedule stated at purchase.
Fees are non-refundable except where required by law or expressly agreed in writing.
You authorize us and our payment processors to charge the designated payment method for all amounts due.
You are responsible for applicable taxes, duties, levies, and bank or processor charges, excluding taxes based on our net income.

9. Intellectual Property Rights

UpBlick and its licensors retain all rights, title, and interest in and to the Services, including all software, user interfaces, workflows, reports, trademarks, logos, and related intellectual property, except for Customer Data and third-party materials owned by their respective rights holders.

Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Services during the applicable subscription term for your internal business purposes.

10. Confidentiality

Each party receiving non-public business, technical, financial, or customer information from the other party shall use reasonable care to protect that information and shall use it only as necessary to perform under these Terms, except where disclosure is required by law or authorized by the disclosing party.

11. Data Protection and Privacy

Our collection and use of personal data is described in the Privacy Policy. Where UpBlick processes personal data on your behalf in connection with your customers, employees, or end users, you remain responsible for providing required notices, obtaining required consents, and ensuring a lawful basis for such processing.

Where required by applicable law, the parties may enter into additional data processing, data transfer, or privacy-related terms. You remain responsible for determining whether GDPR, DPDP, consumer privacy laws, sector-specific rules, or other legal obligations apply to your use of the Services and for configuring your use of the Services accordingly.

12. Beta Features and AI-Assisted Functionality

The Services may include beta, preview, experimental, or AI-assisted features. Such features may be modified, suspended, or withdrawn at any time and may produce incomplete, inaccurate, or unsuitable outputs. You are solely responsible for reviewing and approving any automated or AI-assisted output before relying on it or publishing it.

13. Suspension and Termination

We may suspend or terminate your access to the Services immediately if: (a) you materially breach these Terms; (b) your use creates legal exposure, security risk, or operational harm; (c) you fail to pay fees when due after any applicable cure period; or (d) continued provision would likely violate law or third-party policy requirements.

Upon termination, your right to use the Services ceases immediately. Provisions that by their nature should survive termination—including payment obligations, intellectual property protections, confidentiality, disclaimers, liability limitations, and dispute provisions—will survive.

14. Warranties Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” UPBLICK DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

Without limiting the foregoing, UpBlick does not warrant that the Services will be uninterrupted, error-free, secure, compatible with all third-party systems, or that any review, ranking, visibility, lead generation, or business outcome will be achieved.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UPBLICK SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UPBLICK’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS SHALL NOT EXCEED THE AMOUNTS PAID OR PAYABLE BY YOU TO UPBLICK FOR THE SERVICES DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

16. Indemnification

You agree to defend, indemnify, and hold harmless UpBlick and its affiliates, personnel, and service providers from and against third-party claims, damages, liabilities, penalties, costs, and expenses (including reasonable legal fees) arising from or related to: (a) Customer Data; (b) your misuse of the Services; (c) your violation of these Terms or applicable law; or (d) your violation of third-party rights or policies.

17. Force Majeure

Neither party shall be liable for delay or failure in performance caused by events beyond reasonable control, including natural disasters, internet or utility failures, labor disputes, acts of government, war, terrorism, cyberattacks, or failures of third-party infrastructure providers.

18. Governing Law and Disputes

These Terms shall be governed by the laws of India, without regard to conflict-of-law principles, unless non-waivable law requires otherwise. The parties agree to attempt to resolve disputes through good-faith discussions before initiating formal proceedings. You agree that any claim must be brought in your individual capacity and not as part of a class or representative action, to the extent permitted by law.

19. Changes to the Terms

We may revise these Terms from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Continued use of the Services after the effective date of revised Terms constitutes acceptance of the revised Terms.

20. General Provisions

Entire Agreement: These Terms, together with any incorporated policies and any applicable written order, constitute the entire agreement between the parties regarding the Services.
Severability: If any provision is held unenforceable, the remaining provisions remain in full force and effect.
No Waiver: A failure to enforce any provision is not a waiver of future enforcement.
Assignment: You may not assign these Terms without our prior written consent, except in connection with a permitted merger or sale of substantially all assets. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets.

21. Customer

Questions regarding these Terms may be sent to support@upblick.com.