How to Understand Campaign Results?
Campaigns & Marketing
Campaign results help you understand whether your message reached customers and whether they engaged with it. Read the numbers together instead of judging the campaign by one metric.
What the results mean
- Total Sent: Messages sent to selected customers.
- Total Delivered: Messages that reached customers successfully.
- Total Open: Messages opened by unique contacts where available.
- Total Failed: Messages that failed, were blocked, or could not be delivered.
- Total Click: Links clicked by unique contacts.
- Delivery Rate: Delivered messages compared with sent messages.
- Activity: Message, open, and click activity over time.
How to use the results
If delivery is low, review contact quality and consent. If opens or clicks are low, review timing, audience relevance, message clarity, and offer strength before sending the next campaign.
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