How to View Campaign Performance?
Campaigns & Marketing
Campaign performance shows how customers interacted with a campaign after it was sent. Use it to understand delivery, engagement, failures, and timing patterns.
Steps
- Open Campaigns.
- Select Reports.
- Open the campaign you want to review.
- Check the delivery and engagement cards.
- Review the activity chart and activity by day.
Metrics to review
- Messages sent and delivered.
- Messages opened.
- Failed messages.
- Link clicks.
- Delivery rate.
- Time-of-day engagement.
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