What is the difference between a review message and a marketing message?

UpBlick Team

Updated on 25-08-2026

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In UpBlick, a review message and a marketing message may both use WhatsApp, but they serve different purposes. A review message is focused on collecting feedback or guiding the customer into a review journey. A marketing message is focused on promotion, offers, announcements, or broader customer outreach.

The simplest difference

• Review message: asks for feedback or a review
• Marketing message: promotes something or shares a campaign update

How review messages are used

Review messages are usually tied to a recent customer experience. They are often sent soon after a visit, order, appointment, or service and are part of a feedback or review workflow.

How marketing messages are used

Marketing messages are used for promotions, discounts, updates, announcements, and campaign-based customer engagement. These messages are usually sent to a selected audience rather than one individual customer at a time.

Key differences to keep in mind

• Purpose: feedback vs promotion
• Audience: recent customer journey vs selected campaign audience
• Templates: review templates vs marketing templates
• Follow-up: reminders vs campaign performance tracking

Why the difference matters

Using the wrong message type can confuse customers and weaken the workflow. A review message should not sound like a promotion, and a marketing message should not pretend to be customer feedback collection.

Frequently asked questions

Can both message types use WhatsApp?

Yes. The difference is not the channel — it is the purpose of the message and the workflow behind it.

Why should I keep review and marketing messages separate?

Because customers respond better when the message purpose is clear and the workflow matches what they expect.