What Is a Campaign?

Campaigns & Marketing

A campaign in UpBlick is a planned message sent to a selected group of customers for a specific business purpose.

Instead of writing and sending the same message separately to every customer, you choose a reusable message template, define the audience, complete the campaign details, and send the communication now or at a scheduled time.

When to use a campaign

Use a campaign when one relevant message needs to reach several eligible customers. Common examples include:

• Announcing a new service, product, branch, or business update.
• Sharing a time-limited offer or discount.
• Informing customers about changed opening hours or availability.
• Sending a useful update to a particular customer group.
• Re-engaging customers who have agreed to receive marketing communication.

A campaign should have one clear purpose. Avoid combining unrelated announcements, offers, and requests in the same message.

What makes up an UpBlick campaign

A campaign generally combines the following parts:

• Business location: The location sending the communication.
• Campaign type or template: The approved message format that matches the purpose of the communication.
• Campaign name: An internal name that helps your team identify the campaign in reports.
• Audience: The eligible customers or customer group selected to receive the message.
• Message content: The information inserted into the available template fields.
• Header media: An image when the selected template supports one.
• Sending time: Either immediately or at a scheduled date and time.
• Results: Delivery and engagement information available after sending.

Campaign versus an individual message

How a campaign moves through UpBlick

1. Select the correct business location.
2. Open Campaigns and choose the available messaging channel.
3. Choose a template that matches the campaign purpose.
4. Enter an internal campaign name and select the audience.
5. Complete the message fields and add supported media.
6. Review the audience count and message preview.
7. Send immediately or schedule the campaign.
8. Open campaign reports to review delivery and engagement.

The exact fields and available campaign types depend on the connected channel, approved templates, selected language, location, and account configuration.

Campaign status and results

After a campaign is created, its status tells you where it is in the sending process. Depending on the campaign and channel, you may see states such as scheduled, processing, completed, or failed.

Campaign reports can include information such as messages sent, delivered, opened, failed, and links clicked. These numbers help you understand whether the message reached the intended audience and whether customers engaged with it.

Responsible campaign practices

• Send messages only to customers who have provided the required consent.
• Select an audience for whom the campaign is genuinely relevant.
• Use an approved template and complete its fields accurately.
• Identify your business clearly and avoid misleading claims.
• Respect opt-out requests and applicable communication rules.
• Check the customer count, content, links, media, and timing before sending.
• Avoid excessive or repetitive messaging.

What a campaign does not guarantee

Creating a campaign does not guarantee that every message will be delivered, opened, clicked, or acted upon. Delivery can depend on valid customer contact details, consent, channel availability, template approval, account status, and recipient settings.

Frequently asked questions

Is a campaign the same as a customer conversation?

No. A conversation is usually a direct interaction with one customer. A campaign is a planned communication sent to a selected audience.

Can I send a campaign to every customer?

Only eligible customers with suitable contact information and the required consent should be included. The available audience count may therefore be smaller than your total customer count.

Can a campaign be scheduled?

Yes, when scheduling is available for the selected campaign workflow. Review the date, time, timezone, audience, and message before confirming it.

Can I measure campaign performance?

Yes. Open the campaign report to review the delivery and engagement information available for that campaign.