How do WhatsApp message add-ons and usage charges work?
Plans, Billing & PaymentsWhatsApp usage can include plan capacity, optional add-ons, and billable conversation charges. The Subscriptions page shows monthly usage by message category and an estimated total where available.
What the usage area shows
- Marketing, Utility, and Authentication categories.
- Message and billable conversation counts.
- Applicable per-category pricing and estimated cost.
- Monthly message, billable, and estimated totals.

WhatsApp pricing and billable-conversation rules are determined by the applicable provider and may change. Review current charges in your account before planning a campaign.
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